Our Family

Click on one of the people below to find out more information.

  • David Fedderly

    Owner, David Fedderly, strives to provide all of his customers with an honest, small-town approach to business. He was born and raised in the neighboring city, Wisconsin Dells. He graduated from the Dells High School and went of to University of Wisconsin, Eau Claire, University of Wisconsin, Madison, and then Worsham College where he earned his funeral director's license. David was a fourth generation funeral director for seven years before entering the automotive profession in 1993 as our Business Manager. He bought into the business in 1996 and became sole owner in 2006.

    David married his high school sweetheart in 1985; and has four wonderful children Mike, Eric, Stephanie, and Alex.

    He moved to Reedsburg in 1990, and has embedded himself in the community ever since. David has been a member of the Knights of Columbus for over 20 years.  He has also earned various other leadership roles, from being on the Sacred Heart School Board and the Sacred Heart Parish Council. He was a member of Reedsburg Kiwanis for many years, and served on the Chamber of Commerce Board. David also coached Little League baseball, basketball, and soccer.

    David has a deep love for the Reedsburg community, and Fedderly Chrysler has sponsored numerous events in the Reedsburg area. One of the most popular is the Ride and Drive, raising over $10,000 for the Reedsburg School District. Fedderly Chrysler also has supported the VFW, American Legion, and Reedsburg United Fund with over $10,000 worth of donations since David has taken over.

    David loves to spend time with his family. He has four beautiful grandchildren that keep him busy, but he does sneak away for a few holes of golf here and there. David also enjoys fishing and traveling.

  • Dawn Fedderly
    Office Manager

    When you call you will most likely hear Dawn's pleasant voice assisting you to the department you need.  No automation here, it's real people all the time!  Dawn and David have raised four children right here in Reedsburg, so their family recipe to doing business has been key to the success of Fedderly Chrysler Dodge Jeep.  In her free time Dawn enjoys interior decorating, visiting with family and friends, and walking.

  • Mike Fedderly
    General Manager

    Hometown: Reedsburg, WI

    Mike joined the family business in 2007. 

    Mike is a graduate of Reedsburg Area High School and attended college at the University of Wisconsin, Eau Claire. He is married to an amazing woman (Clair) and they have two wonderful children (Stuart and Emma). He loves and takes pride in being an active member of the Reedsburg Fire Department. Saving lives and serving his community is a passion the dealership has been very supportive of. He is also very involved in the Reedsburg Country Club having just completed his term as a board member of the organization. Outside of work, Mike enjoys golfing, hunting, fitness training, obstacle/mud runs, and spending quality time with family. 

  • John Schmitt
    Sales Manager

    Sales Manager, John Schmitt joined the team in 1999 as a sales consultant and has helped customers in every aspect of the car ownership process ever since.  Honored with Chrysler's Gold Certification for Sales from 1999 though 2004, he then took on the position of Finance Manger where he won the Chrysler Manager of Distinction Award 5 years running and then moved into the current position of Sales Manager.  John grew up in nearby Cazenovia, WI, attended Weston High School and UW-Stout, and now resides in Reedsburg.  His wife Ann has been teaching in the Reedsburg School District for over 25 years now and they have 2 great kids that keep them busy when not at work.  John is an avid fan of all the Wisconsin sports teams and wants the Packers and Badgers to win the title every year.  Other hobbies in include golf, grilling out and cooking new foods, and an occasional stab at Karoake.  John aims to provide everyone with a great experience and will go out of his way to ensure you get the best in every aspect of your sales experience before, during, and well after the sale.   

  • Frank Tomczak
    Finance Manager

    Frank joined Fedderly CDJ in 2009 after a long and successful run in the RV business.  Born in Buffalo, NY, he moved to his wife's hometown of Cazenovia, WI, after 30 years in Las Vegas.  He has two children and a grandson and enjoys the outdoor living his home provides including Deer and Turkey hunting, raising beef cattle, and gardening..  He has won Certified Sales Honors every year he has been with Fedderly CDJ and is one of the 5% of all Sales Consultants nation wide to be rated a MVP Expert in product knowledge.  After 10 years as a Sales Professional, Frank will now handle all your needs in the Finance and Warranty office and will continue to offer expert advise and treatment throughout all steps of the buying process.

  • Chris Hebel
    Sales Consultant

    Hometown: Reedsburg, WI

    Joined the Fedderly Family in 2014

    Chris was born and raised in Reedsburg. He is a high school graduate of Reedsburg Area High School and a college graduate of Winona State University. Chris is blessed with a beautiful wife (Miranda) and has 2 adorable daughters (Sydney and Emmy). Chris loves spending his time outside, whether it be hunting, fishing, boating, hiking, or camping. You can assume if he is not working, he is enjoying the four seasons Wisconsin has to offer. Chris is involved in both the Reedsburg Young Professionals Group and Sauk County Ridge Runner ATV Club

  • Chuck Litty
    Service Manager

    Hometown: Loganville, WI

    Joined the Fedderly Family in 2014.

    Years in Auto Industry: 12 (10 years with Chrysler)

    Chuck is a graduate of Reedsburg Area High School and then went to Wyotech college in Laramie, Wyoming. He is married to a great woman (Elyse) and has two wonderful children (Ryder and Aryana.) Chuck loves spending his free time working on cars, driving cars, going to car shows and most of all working/spending time with his hot rod 1995 Dodge Dakota.He is a life long Mopar fan, and has "the sickest 95' Dakota ever made"-- according to him.

  • Heidi Puhl
    Parts Advisor

    Hometown: Sauk Prairie, WI

    Joined the Fedderly Family in 2016

    Heidi graduated from Sauk Prairie High School and then attended UW Baraboo. Since then she has been part of the auto industry for 10 years. She spends her time with her 13 year old daughter "Alex" and amazing man, Tim. Heidi is an animal lover and has been riding horses since she was 10; she has a paint horse, four cats, and a dog. When she isn't busy taking care of all of them, she enjoys being outdoors, reading, and working on her new home in Baraboo.  

  • Jasan Franek
    Master Technician

    Hometown: Lyndon Station, WI

    Joined the Fedderly Family in 1997.

    Jasan is a graduate of Mauston High School, and WWTC in Lacrosse, WI. In addition to his education he is MASTER CERTIFIED by ASE. Jasan is married and has FOUR beautiful children! Outside of work, Jasan loves spending his time with his family, or out hunting and fishing. 

At Fedderly Chrysler Dodge Jeep RAM, we want you to feel like family. That is why we encourage you to take a few minutes and browse through our dealership family here before you come in and see us. Get to know us and then let us help you find that new 2016 Jeep Cherokee or used heavy duty truck you have been searching for. We have so many services to help you get into your new car, like our Fedderly jeep financing center. Whatever your need is, it is our goal to meet and exceed it with a staff that is friendly and will not hassle you. Contact any member of our Reedsburg team online, give us a call at (877) 225-1103, or stop by and say hello in person at our dealership located at 2500 Main St in Reedsburg, WI. We also serve the Mauston and Baraboo, WI areas as well!